Why do I suggest these four review sessions, with such specific methods and times? Research into super-learning looks at how your subconscious mind is best enabled to create new memories. Your subconscious mind is the part of your brain which stores long-term memories for retrieval at a moment’s notice. Three important factors that heighten the ability of your subconscious to receive learning are: 1) the use of repetition, 2) being in a state of relaxed alertness, and 3) reviewing just before drifting off to sleep. If you approach the words in these super-learning ways—reading and speaking them out loud, along with their definitions, at least four times on the assigned day—after 30-days you will find these new vocabulary words have become a permanent part of your way of thinking, writing and speaking. Remember, the 30 days that follow will pass whether you implement this program or not. And, given that this review time will take no more than 15 minutes per day, it will have little to no impact on your daily schedule. Why not take the next 30 days to see what amazing things you can accomplish? My hope is that this practice will be so valuable, that you continue it well beyond 30-days. Lastly, a word about how the assigned days and categories are organized. You will move along though each chapter consecutively, day-by-day, and then return to those chapters later. There is a very specific reason why the 30-Day Program is organized this way, rather than two consecutive review days back-to-back. While repetition is important in learning, research has shown that “spaced repetition” is even more so. When you repeat your review after a period of time has passed since the First Intensive Review, the words have time to settle into your subconscious, long-term memory and the retention is actually more effective. For these later, Essential Reviews, you will be studying multiple chapters on the same day. You will be familiar with the words upon your second review, and should be able to move through the material much more quickly. The core of the 30-Day Program I’ve outlined above is to review the assigned chapter four different times on its given day. Here are additional tips you can use during the program and hopefully, for the rest of your life. Adding any one of these ideas to your vocabulary-building project, will further expand your business vocabulary and bring you the fluency you seek. First, read as many business books as you can. Strive to read topics in your particular field, as well as business titles on skills and topics where you need the greatest growth. If you are looking for a place to start, begin with long-time business classics such as The Effective Executive by Peter Drucker, The Goal by Eliyahu Goldratt, Grit by Angela Duckworth, The Seven Habits of Highly Effective People by Stephen Covey, Dare to Lead by Brené Brown or Good to Great by Jim Collins. But, the important thing is to read as much as you can. It’s true that some reading materials will teach you more than others—but the purpose of reading everything is to make reading a deeply ingrained habit. If you read enough, you’ll see important vocabulary words used in context—and that’s the best way to learn words for the long term. The more words you are exposed to, and the more ways you see them used, the better business vocabulary you will have. Studies have shown that the majority of new words are learned from context. To improve your context skills, watch how words are actually used. Getting your organisation listed in a business directory can help to boost your profile.